RUH —:—عربي

Rooted in Riyadh · Growing everywhere

Saudi influence & growth

Culture-led creativity

Measurable performance

We grow brandswith roots.

Riyadh, Saudi ArabiaInfluence · Creative · Performance
Discover Roots
001 /About Roots

roots is where influence meets results.

roots is a Saudi marketing and influencer campaign management company built for brands that want more than reach — we deliver impact.

From strategy to execution, we source the right voices, negotiate, manage delivery, track performance, and turn creator content into measurable business outcomes.

Explore our system
002 /What we do

From the right voice to the right result.

A connected growth system combining talent, influence, media, and fast-moving creative.

01

Exclusive Influencer Management

70+ exclusive talentsOpen detailsClose details

Identity, pricing, brand negotiations, and performance reporting — built around long-term creator value.

  • Talent strategy
  • Commercial representation
  • Performance reporting
Request this service
Exclusive rosterSelected from 70+ managed talents

A compact glimpse of the creators managed by Roots.

Najla Alwadaani01

Najla Alwadaani

Lifestyle

3.4M
D.Hind02

D.Hind

Beauty

64.6M/mo
Faisal Alsalmi03

Faisal Alsalmi

Sports

519K
Hamad Stories04

Hamad Stories

Sports

Koora Show05

Koora Show

Sports

2M
Ghaida Abdullah06

Ghaida Abdullah

Lifestyle

337K
Abdullah Alsubiae07

Abdullah Alsubiae

Tech

1.7M
Abu Fazza08

Abu Fazza

Lifestyle

1.3M
02

Influencer Campaigns

1,500+ campaignsOpen detailsClose details

Data-informed creator matching and end-to-end campaign management, from the first brief to delivery and measurement.

  • Creator matching
  • Campaign management
  • Measurement
Request this service
Six selected campaignsCampaigns that moved the needle

Creator-led programs with campaign footage, delivery context, and measurable outcomes.

stc tvCreator cut 01
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01 / 06Entertainment

stc tv

Creator-led entertainment launches built for culture and conversation.

View case study
Brief
Launch awareness around entertainment moments people already care about.
Roots role
Creator strategy · Talent selection · Campaign delivery
Outcome
Platform-ready stories designed to create conversation around each launch.
GoovyCreator cut 01
GoovyCreator cut 02
GoovyCreator cut 03
02 / 06Lifestyle

Goovy

Social-first creator content shaped around everyday relevance.

View case study
Brief
Bring the brand into real audience routines through familiar regional voices.
Roots role
Creator curation · Content coordination · Campaign delivery
Outcome
A stream of native creator stories built for attention and recall.
Red SeaPreview footage
03 / 06TourismPreview media

Red Sea

Destination storytelling designed to make discovery feel personal.

View case study
Brief
Introduce the destination through lived experiences rather than traditional advertising.
Roots role
Experience design · Creator coordination · Storyline development
Outcome
Destination discovery made personal through creator-led perspectives.
OunassCreator cut 01
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04 / 06Luxury & Fashion

Ounass

Premium creator content built around fashion, beauty, and modern Gulf taste.

View case study
Brief
Translate a luxury retail story into content that still feels personal and native.
Roots role
Creative direction · Creator coordination · Content delivery
Outcome
A polished social content system balancing aspiration with authenticity.
iHerbPreview footage
05 / 06Wellness & E-commercePreview media

iHerb

Useful product stories shaped for discovery, trust, and everyday relevance.

View case study
Brief
Make a broad wellness assortment easier to discover through a trusted creator voice.
Roots role
Content planning · Creator briefing · Delivery management
Outcome
Clear, audience-first product storytelling built for social discovery.
SayyarCreator cut 01
06 / 06Automotive

Sayyar

A creator-led automotive story designed around clarity, usefulness, and trust.

View case study
Brief
Make the car-buying experience easier to understand through familiar voices.
Roots role
Creator selection · Content coordination · Campaign management
Outcome
Platform-native content that made the service feel accessible and relevant.
03

Paid Ad Management

8+ years of experienceOpen detailsClose details

Precision-targeted media across Snapchat, Instagram, TikTok, and Google, optimized around real business results.

  • Media planning
  • Platform buying
  • Performance optimization
Request this service
04

AI-Powered Creative

500+ creative piecesOpen detailsClose details

AI-assisted content, visual identity, motion, and campaign assets crafted to move quickly without losing quality.

  • Creative systems
  • Motion & content
  • Rapid production
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004 /Trusted partnerships

Growing with brands across Saudi and the Gulf.

Long-term partnerships across telecom, technology, tourism, entertainment, hospitality, and national initiatives.

1,500+Campaigns delivered

One connected track record, built with brands across Saudi Arabia and the Gulf.

70+Exclusive talents
69+Partner brands
8+Years growing
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005 /Riyadh · KSA

Ready to putdown some roots?

Saudi-rooted strategy, influence, creative, and performance for brands ready to grow with purpose.

Start with Roots

What would you like to grow?

Choose a service and your email will open with the right brief already selected.

01Influencer campaign02Talent management03Paid media04Creative & AI