Saudi influence & growth company

We grow brandswith roots.

Strategy · Influence · PerformanceExplore Roots ↓
01 / AboutOur story

Where influence meets results

roots is where influence meets results.

We're a Saudi-based marketing and influencer campaign management company built for brands that want more than reach — we deliver impact.

From strategy to execution, we manage every layer of a campaign: sourcing the right voices, negotiating deals, tracking performance, and turning creator content into measurable business outcomes.

We build the conditions for brands to become known, chosen, and remembered — making sure every riyal moves the needle.

011,500+Campaigns delivered
0270+Exclusive talents
0369+Partner brands
048+Years growing
02 / ServicesWhat we do

A connected growth system

From the right voice to the right result.

01

Exclusive Influencer Management

We manage talent like a brand.

Identity, pricing strategy, brand negotiations, and performance reporting — built around long-term creator value.

70+ exclusive talents
02

Influencer Campaigns

Right voice. Right audience.

Data-informed creator matching and end-to-end campaign management, from the first brief to delivery and measurement.

1,500+ campaigns
03

Paid Ad Management

Media measured by real results.

Precision-targeted campaigns across Snapchat, Instagram, TikTok, and Google, continuously optimized for stronger returns.

8+ years of experience
04

AI-Powered Creative

More imagination. More speed.

AI-assisted content, visual identity, motion, and campaign assets crafted to move quickly without losing quality.

500+ creative pieces
03 / CampaignsSelected work

1,500+ delivered

Campaigns that moved the needle.

012 campaigns

stc tv

Creator-led entertainment launches built for culture and conversation.

Entertainment
Brief

Build launch awareness around entertainment moments people already care about.

Roots role

Creator strategy · Talent selection · Campaign delivery

Outcome

Platform-ready stories designed to create conversation around each launch.

021 campaign

stc

A focused influence program connecting the brand with the right audiences.

Telecom
Brief

Translate a broad telecom message into relevant creator-led stories.

Roots role

Audience mapping · Creator matching · Performance reporting

Outcome

A focused influence program built around relevance, reach, and brand fit.

031 campaign

Aramco

Strategic creator storytelling shaped for reach, relevance, and trust.

Energy
Brief

Make a large institutional story feel clear, human, and credible.

Roots role

Narrative direction · Creator briefing · Content oversight

Outcome

Creator storytelling shaped to balance broad reach with audience trust.

041 campaign

Snapchat

Platform-native content delivered through voices people already follow.

Technology
Brief

Turn a platform message into content that feels native to the audience.

Roots role

Creator curation · Platform concepts · Delivery management

Outcome

Fast, native-first stories delivered through familiar regional voices.

051 campaign

Red Sea Global

Destination storytelling designed to make discovery feel personal.

Tourism
Brief

Introduce a destination through lived experiences rather than traditional advertising.

Roots role

Experience design · Creator coordination · Storyline development

Outcome

Destination discovery made more personal through creator-led perspectives.

061 campaign

Nyaam

A food-creator launch that helped fully book the first two weeks.

Hospitality
Brief

Create immediate local demand for a new hospitality concept.

Roots role

Food creator selection · Launch sequencing · Campaign management

Outcome

The launch helped fully book the first two weeks.

04 / Clients69+ brands

Trusted partnerships

Growing with brands across Saudi and the Gulf.

Long-term partnerships across telecom, technology, tourism, entertainment, hospitality, and national initiatives.

69+brands grown with Roots
05 / TalentsExclusive network

70+ exclusive talents

The region's voices, managed with purpose.

We build creator careers as carefully as we build brands — with identity, strategy, opportunity, and transparent performance.

D.Hind02

D.Hind

Beauty
64.6M/mo
Faisal Alsalmi03

Faisal Alsalmi

Sports
519K
Hamad Stories04

Hamad Stories

Sports
Ghaida Abdullah06

Ghaida Abdullah

Lifestyle
337K
06 / ContactRiyadh · KSA

Let's grow something meaningful

Ready to put down roots?

Saudi-rooted strategy, influence, creative, and performance for brands ready to grow with purpose.

Start a conversationinfo@4roots.co